Decking the Halls, Nest Style: Why NEST’s Holiday Fragrance is a Must-Have This Season
When you think of the holidays in New York City, visions of sparkling lights, iconic window displays, and Fifth Avenue magic immediately come to mind. But this year, there’s an extra reason to visit: NEST New York’s beloved Holiday fragrance is back, scenting the city and beyond with its luxurious blend of pomegranate, mandarin orange, pine, and cloves. And trust me — it’s as divine as it sounds.
A Holiday Stroll on Fifth Avenue, Now Scented to Perfection
For the second year in a row, NEST has teamed up with the Fifth Avenue Association to scent the iconic stretch between 47th and 59th Streets. Picture this: 50 beautifully illuminated trees adorned not only with holiday lights but also infused with the comforting, festive aroma of NEST’s Holiday fragrance. As if that wasn’t magical enough, this year marks Fifth Avenue’s 200th anniversary, and the displays have been enhanced with charming designs inspired by the fragrance’s festive packaging and the avenue’s rich history.
As someone lucky enough to snag a sample of this fragrance, I can attest — it’s like Christmas in a jar. If you can’t make it to Fifth Avenue, lighting up a NEST Holiday candle in your living room might just transport you there.
This year, NEST isn’t stopping at Fifth Avenue. They’ve partnered with Balsam Hill, the leading provider of premium artificial Christmas trees, and brought their Holiday fragrance to the Macy’s Thanksgiving Day Parade. Not only will the Balsam Hill float — complete with a spinning carousel and over 300 feet of garland — be scented, but the entire 2.5-mile parade route was filled with this festive aroma. Forget roasting chestnuts; this scent is the true holiday MVP.
Also, for the first time, NEST is bringing its signature holiday magic to the West Coast by scenting The Grove’s iconic Christmas tree and surrounding area. Whether you’re shopping for gifts or just soaking in the holiday cheer, this sensory experience promises to make it unforgettable.
Why NEST’s Holiday Fragrance Belongs in Your Home
After experiencing the magic of this fragrance, I couldn’t resist treating myself to a NEST Holiday candle. The blend of notes is warm, inviting, and sophisticated — a far cry from those overly sweet, artificial holiday candles. Whether you’re hosting a family gathering or curling up with a good book (I highly recommend Wished from the Ghosted Series by Sarah Ready, by the way), this candle is the perfect companion.
And speaking of treating myself, I also splurged on a Balsam Hill Christmas tree this year, and wow — worth every penny. It’s one of the most stunning, realistic trees I’ve ever seen, and pairing it with the NEST candle has transformed my home into a Hallmark movie set.
Treat Yourself (or Someone Else)
NEST’s Holiday collection isn’t just limited to candles — it includes reed diffusers, liquid hand soaps, and even wall diffusers. It’s the perfect gift for anyone who loves the holidays or just appreciates a good home fragrance. And if you’re like me, you’ll probably end up buying one for yourself, too.
Whether you’re strolling down Fifth Avenue, checking out Macy’s Holiday Windows, shopping online, or lighting up your own home with the scent of NEST Holiday, one thing is clear: This fragrance is the ultimate way to usher in the festive season.
So go ahead, treat yourself (and your nose) to the magic of NEST this holiday season. 🎄
