Maisonette Drives Growth with Private Label Expansion and New Neon Rebels Brand
Where fun and fashion collide, Neon Rebels encourages children to celebrate their style and self-expression
Maisonette is a modern-day family brand built on inclusivity, connecting with every family. They provide a curated marketplace featuring the best children’s products from around the globe: stylish clothing, innovative toys, top gear, and home décor — plus guidance and inspiration.
About Maisonette
On the Maisonette site, they describe the company as, “Your favorite children’s luxury brands and independent boutiques — all in one magical place. Because finding tiny, tasteful clothing, accessories, and home décor shouldn’t be a game of hide-and-seek (leave that to your little human). So instead, we add style to your child’s life and simplicity to yours. Now that’s truly aww-inspiring.”
Two moms, Sylvana Ward Durrett and Luisana Mendoza Roccia founded the company in 2017 to help modern families navigate the adventure of raising the next generation.
Sylvana is a veteran of Vogue magazine and began her career as Executive Assistant to Editor in Chief Anna Wintour. While there, she quickly rose to the position of Director of Special Projects, overseeing high-profile events, entertainment, digital…
