Minnie Mouse Takes Center Stage: Macy’s and Disney Bring Holiday Magic to New Heights
Ready for some pixie-dusted holiday cheer? Macy’s and Disney have teamed up to create a holiday collaboration that’ll make Scrooge McDuck feel festive. This magical partnership includes a limited-edition Disney collection and the highly anticipated debut of Minnie Mouse as a balloon in this year’s Macy’s Thanksgiving Day Parade.
Whether you’re a fan of Mickey’s signature charm or a sucker for family pajamas, this holiday season just got a whole lot more enchanting.
Minnie Mouse’s Big Balloon Moment
For the first time, Minnie Mouse will float down Manhattan as a larger-than-life balloon in the Macy’s Thanksgiving Day Parade. She’s bringing her iconic style and sparkling personality to a tradition that began way back in 1934 with Mickey’s first parade appearance. Minnie’s debut is set to make history, so grab your turkey leg, park yourself on the couch, and watch her dazzle the crowds.
Exclusive Disney Collection: Your Holiday Wishlist Just Got an Upgrade
Disney fans, rejoice! Macy’s is launching a limited-edition Disney collection featuring over 100 products that blend timeless Disney charm with festive holiday vibes. Think cozy family pajamas, chic accessories, and collectibles designed with exclusive artwork by Jeff Shelly, Disney’s legendary director of character art. From BaubleBar to Swarovski and everything in between, this collection has something for everyone — from toddlers to grown-up Disney die-hards.
Shop the Magic: Dedicated Mickey and Minnie Shops
Since October 17, Macy’s stores nationwide have been hosting dedicated Mickey and Minnie Shops, complete with an interactive AR experience that lets you see yourself as a Macy’s Thanksgiving Day Parade “Balloon Handler.”
The flagship store at Herald Square is pulling out all the stops with exclusive in-store goodies and a special concession stand. Because let’s be real — holiday shopping is more fun when you’ve got a churro in one hand and Disney magic all around.
Build the Fun: LEGO® Events and More
Got a LEGO® lover in your life? Select Macy’s stores have been hosting LEGO build events in their Mickey and Minnie Shops since November 2. This is your chance to mix creativity, family fun, and holiday shopping in one epic outing.
A Legacy of Magic and Joy
For 90 years, Macy’s and Disney have brought joy to generations, and this collaboration celebrates their shared history most magically. Whether you’re adding a piece of exclusive Disney merchandise to your collection or watching Minnie Mouse take flight, this holiday season is a celebration of legacy, imagination, and a sprinkle of fairy dust.
Shop the Collection
Ready to dive into the Disney magic? Check out the limited-edition collection online at macys.com, via the Macy’s app, or at your nearest Macy’s store. Don’t wait — these exclusive items are bound to fly off the shelves faster than Tinker Bell’s pixie dust!
Make this holiday season unforgettable, and remember: no one does holiday magic quite like Macy’s and Disney. 🎄✨
